Strategic partnership between Trip.com Group and Türkiye Tourism Promotion and Development Agency

Trip.com Group and the Turkish Tourism Promotion and Development Agency (TGA) have signed a new strategic partnership that aims to promote Turkey as a “Super Destination” to travel lovers around the world.

This partnership aims to introduce Türkiye's cultural richness, natural beauty, and vibrant experiences to new audiences, particularly in Asia. According to Trip.com Group data, flight bookings to Türkiye in the first half of 2025 increased by 38% compared to the previous year, while hotel bookings also saw a 16% increase. This increase was driven by key markets like the UK, Germany, and China, while bookings from Indonesia saw a remarkable 178% increase.

This partnership represents a new chapter in Türkiye's tourism story, shaped by data, innovation, and collaboration. Trip.com Group and TGA will work together to strengthen airline connections, expand accommodation options, and enhance in-destination experiences (e.g., tours and activities). The two organizations will run joint campaigns highlighting Türkiye's diverse appeal, from Istanbul's timeless skyline and Cappadocia's captivating landscapes to Antalya's beaches, Izmir's heritage, and the unique flavors of Turkish cuisine.

Trip.com Group aims to reach millions of potential travel enthusiasts worldwide by leveraging its robust marketing and technology ecosystem. Focusing on Asia-Pacific markets such as China, Hong Kong, Japan, Malaysia, and Indonesia, it aims to strengthen the flow of travel between Asia and Europe and deepen Türkiye's connection to these key destinations.

Trip.com Group's Istanbul office reflects the company's long-term commitment to supporting local partners and strengthening the tourism ecosystem.

Commenting on the partnership , Amanda Wang, Vice President of Global Strategic Partnerships and Projects at Trip.com Group, said: “Turkey truly has it all: natural beauty, culture, history, and an incredible story to tell. This collaboration with TGA aims to transform this narrative into meaningful travel experiences. To realize this vision, we design exclusive travel experiences that blend cultural authenticity with digital innovation. We are thrilled to help more travelers from Asia discover the magic of Turkey and, by working closely with our local partners, contribute to the sustainable growth of the industry.”

Sinan Seha Türkseven, General Manager of the Turkish Tourism Promotion and Development Agency, said, "As Turkey, the world's fourth-largest tourism market according to United Nations tourism data, we recognize the significant impact Trip.com Group has on the global tourism industry and attach great importance to this partnership. Turkey's tourism destinations offer unforgettable travel experiences to all visitors. Given our deep-rooted shared history stretching back thousands of years, we are eager to welcome even more Chinese travelers and are confident we will provide our Chinese guests with the unique and privileged experiences they deserve."

Istanbul's inclusion among Trip.Best's Top 100 Global Destinations of 2025 further demonstrates the city's strength as one of the world's most dynamic travel destinations. With the deepening of their partnership, Trip.com Group and TGA aim to redefine the potential of destination collaborations, driving sustainable growth and enriching the travel experience. Trip.com Group strengthens its commitment to responsible and sustainable travel by increasing the visibility of GSTC- certified Turkish hotels on its platforms.