Apple Watch sales are falling every year

Published: 08.05.2025 - 20:02
According to new data published by market research company Counterpoint, Apple Watch sales have been falling for two years and will continue to fall at this rate. In addition, smartwatch sales are rising as they do every year. Here, Apple's decline is interpreted as not adding innovation to its smartwatch models.
APPLE WATCH SALES ARE DECREASINGAccording to the data, Apple Watch sales last increased in 2021. Although there were ups and downs in the following years, they have only been in decline for the past 2 years.
According to the report, Apple Watch sales in 2024 were 19 percent below those in 2023.
According to Counterpoint analysts, the reason why Apple Watch sales have fallen so much is because the watches do not offer innovation and do not feel different.
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