The Caribbean's best-kept secret: this was Wingo's hidden destination that surprised 372 travelers with Jamaica as its happy ending.

From the airport , travelers were transferred to Hyatt's Secrets St. James, a luxury resort overlooking the turquoise sea. Check-in, which had been chaotic the previous year, went smoothly this time. " We learned a lot about crowd management. We managed to make it a smooth and fast experience, even with more requirements and twice as many people," Jiménez said.

With the access handles on my wrist and a welcome cocktail in hand, the four-day itinerary Wingo had designed to make the trip a continuous celebration began .

The first sunset in Jamaica had the golden hue of tropical dreams. The sun sank into the sea, and the 386 travelers, dressed in white, danced barefoot on the sand during the Corona Sunset Session. DJ, lights, breeze, and beer. It was the first great night of a voyage that promised thrills to the limit.

The dawn blurred with applause. There were smiles that knew no fatigue and cell phones trying to capture the impossible: the exact moment when the trip stopped being a promotion and became a shared experience .

The second day was pure adrenaline. After breakfast by the sea, the buses departed for Chukka Park, a nature reserve converted into an adventure park. There, amidst shouts and laughter, travelers flew through the air on ziplines, traversed suspended trails, and rode trained horses into the sea.

Then came the catamaran ride, a plunge into the deep blue water, and a bamboo raft ride that looked like something out of a postcard. The rain, instead of ruining the afternoon, became part of the charm: warm drops falling on a joyfully drenched crowd.

Back at the hotel, the evening offered dinner under the stars and a getaway to explore the bars and rhythms of Montego Bay. Jamaica, with its relaxed accent and infectious music, captivated everyone.

The third sunrise brought calm. The sound of the waves accompanied a day dedicated to wellness. O Boticário offered a seaside spa, with aromas and natural products that evoked the essence of the tropics.

The Sun Splash Pool then became a relaxing oasis where guests tried out sunscreen, oils, and beach accessories. Meanwhile, the more active participated in a Gatorade-powered beach volleyball tournament. In the afternoon, Sunset Yoga rounded out the event: poses facing the horizon and breathing synchronized with the lapping of the ocean.

The night brought sparkle and sequins: the Glitz and Glam Durex Party. A celebration of neon lights, costumes, and contests capped off the trip with an explosion of energy. There was dancing, laughter, and hugs among strangers who already felt like they were part of the same story.

The last day dawned with goodbyes. A light breakfast, a final dip in the sea, and their bags packed. The travelers returned to the airport with the nostalgia of those who have experienced something unique. Four days that seemed like a lifetime.

“Destino Oculto isn't looking for profitability, although it has it. What we pursue is reach, positioning, and, above all, connecting emotionally with travelers ,” Jiménez explained before the return flight.

Behind the celebration and the surprises lies a well-thought-out strategy. The Hidden Destination is today one of the most daring ventures of the low-cost model in the region. An experience that generates exposure for Wingo and its partner brands, and at the same time serves as a showcase for new destinations.

In the interview with EL TIEMPO , Jiménez revealed how the new Bogotá–Montego Bay route came about. “We conduct statistical analyses of all the possibilities within the range of our aircraft. We look at how many travelers there are between two points, with or without direct flights. In this case, we saw enormous potential between Colombia and Jamaica .”

The study showed that many Colombians traveled to the island via connections in Panama or Lima, which made the trip more expensive and longer. With the new direct route, Wingo reduced the flight time to just 2 hours and 40 minutes, a detail that surprised even passengers.

In addition to the technical analysis, there was a key component: the interest of the Jamaica Tourism Authority. “ They are committed to investing to attract the Colombian public. For years, there hadn't been any strong promotion in Colombia, but that's changed. Now there's a concerted effort to position Jamaica as a favorite destination,” the executive explained.

The route will begin operating on December 18th with two weekly flights, Thursdays and Sundays, until January 26th . During that period, Wingo plans to transport around 18,000 passengers between the two destinations.

"If the market response is as good as we expect, we could extend the season, increase frequencies, or even make it permanent ," Jiménez said.

The model also contemplates the possibility of stimulating reverse tourism, that is, attracting Jamaicans to Colombia. Previous experiences in Aruba and Curaçao have shown that small markets can generate traffic to Medellín for medical or wedding tourism. "We'll surely see something similar with Jamaica," he said.

Beyond the numbers, Destino Oculto is an emotional strategy. It combines surprise, community, and a sense of belonging to the brand. In Jiménez's words, "It's not just a flight; it's an experience where travelers feel they're part of something exclusive, unrepeatable, and, above all, fun ."

The experience has been so successful that a 3.0 version is already being planned. The Wingo team is evaluating several destinations and hopes to forge partnerships during the upcoming Anato 2026 fair in Bogotá. "It all depends on how much the destination contributes to the brand and the interest of the partners. Without them, this would not be sustainable," he explained.

As the plane took off, many looked out the window with a mixture of wonder and gratitude. Jamaica, so distant in their imagination, was actually less than three hours away from Colombia.

Wingo didn't just inaugurate a route: he shortened distances and shattered myths. He showed that the Caribbean still holds secrets to discover, and that travel can still be an exciting adventure.

Four days were enough to prove that Hidden Destiny 2025 wasn't just a flight, but a shared story that marked the beginning of a new connection between two peoples united by the sun, music, and the sea.