How artificial intelligence drives business and talent transformation in Colombia

Colombia is making steady progress toward consolidating artificial intelligence as a driver of competitiveness and productivity. With the approval of CONPES 4144, the National Artificial Intelligence Policy , the country established a roadmap that will extend to 2030 and includes an investment of approximately $479 billion.

The resources will be used to strengthen the sector's governance, improve technological infrastructure, promote research, and, as a priority, develop human talent specialized in this technology.

The private sector is supporting this process with significant investment plans. A Microsoft report revealed that 82% of large companies in Colombia plan to increase their budget for artificial intelligence in the next two years.

The appeal lies in the results: companies report an average return on investment three times the initial cost within just 13 months. In practical terms, eight out of ten organizations see AI as a lever for growth and efficiency to compete in the market.

However, this push is taking place amid a challenging labor market. Annual employee turnover in the country reaches 41%, a figure well above the OECD average. This phenomenon raises hiring costs and directly affects productivity.

Faced with this scenario, 84% of employers in Latin America and the Caribbean plan to strengthen the digital skills of their teams over the next five years, with a special emphasis on the use of artificial intelligence tools.

“The adoption of artificial intelligence is today a decisive factor for the country's growth. These technologies not only generate efficiency, they also drive innovation in strategic sectors,” explained Julián Melo, CEO and co-founder of UBITS.

In response to these challenges, UBITS has established itself as a comprehensive platform for talent management in the region . Its learning module helps companies develop their teams through structured plans and defined paths by position.

Additionally, it offers recommendations aligned with business goals and combines its own courses with a catalog of more than 18,000 content sources from recognized partners such as Harvard Business Publishing, Stanford Online, IE Publishing, WOBI, TED, Bureau Veritas, AWS, and Microsoft. The reports generated by the platform allow companies to clearly evaluate the progress and impact of training on employee performance.

A recent development by the company is its artificial intelligence-powered recruitment module. This tool automates candidate attraction, performs an initial screening and conducts the first interview, then connects to the training and evaluation processes within the same system. With this innovation, organizations can reduce hiring time by up to 60% , reduce process costs by an average of 45% , and increase employee retention by 20% during the first year of employment.

“Human talent management in the AI ​​era demands new ways of learning and development. At UBITS, we believe that technology must enhance people's capabilities, anticipate their training needs, and prepare companies for the challenges of the future,” said Melo.

Artificial intelligence is no longer a future promise but a tangible reality. Its implementation is transforming the way Colombia and Latin America manage their human capital, becoming a driver of innovation, competitiveness, and productivity.

Through public policies and the coordination of the private sector, the country seeks to establish itself as a regional benchmark in the application of these technologies.

*This content was rewritten with the assistance of artificial intelligence, based on a report by UBITS.