Innovative stitches to combine creativity and efficiency

If fashion had a "preview" button, many brands would sleep better. That's the promise of Onversed, founded by Raquel Pérez and Mariana Flink, a duo that blends workshop expertise and code to reduce time, costs, and waste in a collection's cycle. "Onversed was born from the conviction that fashion needed a digital tool that connected creativity and business," explains Raquel Pérez, CEO of Onversed. "Added to all this is the lack of knowledge and technical equipment to make existing technology accessible to the smallest players in the industry, which with us is within reach of any brand," adds Pérez.

The operation is summed up in a single gesture: from a sketch to a virtual twin ready to sell. "We create hyper-realistic digital versions of garments and collections based on a model or sketch. With these, brands can present, sell, and test their designs both on their e-commerce sites and in the catalogs they create for their sales team when working with multi-brand companies; before physical production, they reduce costs, time, and waste," explains the CEO.

"We give brands and designers the ability to see before they have, and to do so, we combine 3D modeling, artificial intelligence, and immersive virtual environments," explains Pérez. Sustainability isn't just an accessory, but part of the process: "For us, a sustainable approach is very important: fewer physical prototypes, more digital validation," she emphasizes, adding: "Zero shipments of garments for digital shoots, lower environmental impact."

The natural fit lies with signature designers and independent brands in Spain and Latin America, as well as schools and institutions. "In just a few months, we've gone from a prototype to working with several Spanish brands such as Álvaro Calafat, Rod Almayate, Julieta Brand, Moncho Heredia, and Johanna Calderón," says Pérez. In parallel, the business model is B2B and pivots on four lines: collection digitization, AI-powered shoots, virtual try-on subscriptions, and custom projects for schools and institutions, such as the Malaga Automobile and Fashion Museum.

The competitive advantage, she says, lies in speaking the language of the studio and the software. "We are fashion designers who work with technology, so we speak the same language as any designer fashion brand," the CEO summarizes. The biggest obstacle was cultural, rather than technical: "The main one has been demonstrating the value of digital in a sector as physical as fashion. Convincing designers and consumers that a virtual twin is not a copy, but a tool for validation and growth," Pérez acknowledges.

Even the name functions as a thesis. "'Onversed' comes from the union of 'on' (connected, online) and 'versed' (experience, knowledge)," explains the executive. And the principles that underpin the project act as an operational guide. "Purposeful innovation, every advance has a purpose," she lists; "Radical sustainability, we design without destroying"; "Humanized technology, simple processes, profound impact"; "Creative accessibility, democratizing access to digital fashion."

The conclusion, in terms of sectoral impact, is clear. "Technology, when applied sensitively, doesn't distance us from fashion, but rather humanizes it: it allows more voices, styles, and proposals to reach people without traditional barriers," Pérez concludes.