Tourism: When AI sets travel prices
Reading time: 4 min.
|Condor Holidays lets an AI decide on the prices of flights and hotels. A system that's almost impossible to outsmart.
By Jens Flottau and Sonja Salzburger
Do we want to generate as many bookings as possible today? Or would we rather earn as much money as possible per booking? Karlheinz Kögel and his team can decide for themselves. He simply has to set the slider on his screen to volume or profit. An artificial intelligence then takes care of the rest, says Kögel, the head of Condor Holidays. If the slider is set to volume, it's a good day for bargain hunters. Then the AI reduces prices across all areas, reveals Kögel. If Condor Holidays wants to increase revenue, on the other hand, the AI looks for the most profitable routes and makes them more expensive. "A great tool," the company boss concludes.
süeddeutsche
