Olive Hospitality Launches AI-Powered Budget Hotels in India

Is this the future everyone was scared of - AI-driven technology replacing the need for hotel staff? Or, is it a traditional sector finally recalibrating its efficiency in the face of tech growth?

Olive, the hospitality arm of Indian real estate group Embassy, has launched a fully remote-operated, AI-native hotel brand called 'Open Hotels.' The company claims it is the first hotel brand to be entirely managed through remote operations.

According to Olive Hospitality CEO Kahraman Yigit, the idea is simple - hotels that are tech-powered and human-led.

At the center of that vision is the removal of the traditional front desk, or at least the people behind it. Instead, Open Hotels offers a self-service check-in experience powered by virtual receptionists and AI.“Say goodbye to queues! Our AI-powered virtual receptions get you straight to your room in minutes,” states the brand’s website.

Guests can check in, make payments, and receive digital keys using self-service touchscreen kios