How Can Healthcare Organizations Reimagine Their Contact Centers?

Finding a Solution Suitable for Healthcare

There are certain administrative functions, such as scheduling or follow-up checks, that can and should be automated so that health systems redirect contact center agents to other priorities. That requires a solution to be well integrated with key applications such as the electronic health records system (EHR) and customer relationship management tools.

To provide a personalized experience for patients, it is essential to link digital communication channels to a back-end source of truth such as Epic, Oracle’s Cerner, Meditech or eClinicalWorks. One program used for this functionality is SpinSci — a ready-made middleware embedded with a wealth of use cases such as automated scheduling, pharmacy refills, billing and others, making it useful out of the box.

And patients want that ease of access: A 2025 Experian Health survey found that 80% of respondents want the ability to schedule appointments at any time, including through a mobile device.

On the provider side, organizations are looking for a solution that is compliant, secure and cost-effective (with pricing based on consumption rather than seats, for example), and that can be optimized to support greater functionalities, such as having AI features that support transcription and summarization, which can be useful for physicians or nurses.

Also, with ongoing changes through mergers and acquisitions in healthcare, a cloud-first platform can better adapt to shifting needs; for example, an organization may need to scale up their contact center strategy during a public health emergency.

Transforming the Overall Patient Experience

For contact center agents, using a platform such as Amazon Connect enhances the agent experience with AI-driven tools that surface relevant patient data in real time, enabling more personalized and efficient interactions. For healthcare organizations, it supports omnichannel communication, integrates with EHRs and offers real-time analytics to improve patient satisfaction and care coordination. Its cloud-native design also reduces IT burden and scales easily to meet demand.

For healthcare leaders, access to valuable analytics can help them identify more areas for automation or better address persistent problems, such as dropped call rates.

As Contact Center as a Solution improves, especially with advancements in AI, the future of the patient experience could usher forth more digitized concierge services: An integrated, virtual resource could help patients schedule their next appointment or alert for a prescription refill. Better personalization for consumers seems more achievable than ever.