Apple's plan for iPhone users has been revealed: Ads are coming to Maps!
Apple is known for its user experience strategy. However, recently, rumors have surfaced that the Cupertino company is planning to place more ads within its iOS ecosystem. This time, the target is reportedly Apple Maps, its Google Maps competitor.
APPLE'S ADVERTISING PLAN FOR MAPSApple is reportedly considering introducing ads into Apple Maps search results starting in 2026. This move is being interpreted as part of the company's effort to integrate more advertising into its iOS platform.
According to a report from 9to5Mac, based on Mark Gurman's Power On newsletter, businesses will soon be able to pay to appear in more visible locations in Apple Maps search results.
Gurman describes this system as very similar to the advertising model on the App Store, where developers can target specific keywords to stand out in search results. While the App Store's homepage also features ads, it's rumored that such an approach won't be implemented in Apple Maps, at least for now.
According to the report, Apple will also use artificial intelligence to ensure results are “relevant and useful,” and the user interface will be better than Google Maps.
While there's no clear timeline, advertising in Apple Maps is thought to be a feature that could be introduced in the spring, likely in iOS 26.4 or iOS 26.5.
HIGH RISK OF CONSUMER REACTIONFinally, Gurman noted the high risk of consumer backlash against Apple's advertising plan.
In conclusion, it seems from this news that we should be prepared to see ads in Apple Maps next year.
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