Didem Kuş: Employers prefer new generation solutions during Eid al-Adha

The holiday periods, when social assistance comes to the forefront, stand out as a time period when institutions take strategic steps to increase employee loyalty. Companies provide their corporate assistance most intensively during the Eid al-Adha period after Ramadan. However, with the changing business world dynamics, traditional methods are giving way to more digital, more flexible and more personal solutions. According to the 2024 Market and Segmentation Research conducted by Multinet Up in collaboration with Kuantum Research, digital solutions that allow employees to choose the product they want with the amount of the reward given are welcomed by 41.6 percent of institutions. This is where Multinet Up comes in. MultiGift and MultiFlex solutions, which carry companies' corporate assistance processes to the digital environment, provide employees with the freedom to choose the products that best suit their needs.

Making statements on the subject , Multinet Up Deputy General Manager Responsible for Sales Didem Kuş said, “Eid al-Adha is one of the strongest symbols of social solidarity. As Multinet Up, we bring together the motivation of institutions to support both their employees and those in need during this period with our vision of digitalization and flexibility. Corporate gift cards are now heavily preferred not only during Ramadan, but also during Eid al-Adha and other special days. Especially large organizations such as public institutions and municipalities located in different regions prefer MultiGift, which offers both convenience and freedom of choice, instead of traditional food packages that create operational difficulties and waste of resources.”

“Efficiency in corporate assistance processes and satisfaction in employee experience are increasing”

“The usage rate of our MultiFlex product is increasing steadily every year. While it recorded a growth of 66 percent in 2024 compared to the previous year, this increase reached 153 percent during the Eid al-Adha period. This rate shows that institutions are increasingly adopting solutions that provide flexibility and digitalization in employee benefits.”

“The most preferred sectors during the Eid al-Adha period are food, clothing and technology. Thanks to our wide brand network, from retail chains such as A101 and CarrefourSA to multi-channel brands such as Boyner, Teknosa and Mediamarkt, companies can offer their employees alternatives that they can choose freely. Many companies serving in the fields of industry, finance , consultancy, transportation, textile and leather are turning to MultiFlex’s digital solutions that facilitate and accelerate their business processes.”

“On the other hand, there is a similar interest on the MultiGift side. MultiGift cards, which are used intensively in food and technology shopping during the Eid al-Adha period, and MultiGift brand solutions such as A101, CarrefourSA, Mediamarkt, Teknosa, Hepsiburada and Boyner allow users to shop according to their needs. This returns to us as a high satisfaction rate of 76.9 percent. The biggest gain for us as Multinet Up is that the companies we provide solutions to see us as a companion on their digital transformation journey.”