Pinterest launches an AI-powered tool to advise users on online purchases

The social network Pinterest announced on Thursday the launch of a new tool powered by artificial intelligence (AI) that will act as a virtual assistant to help users with their online searches and purchases.

The new collage called “Styled for you” will function as a personal advisor to facilitate the selection of specific outfits or items.

According to the company, the assistant allows users to create outfits from saved fashion pins, boards, or collages with similar preferences. It can also suggest home items, such as the ideal bedding for the winter season.

Pinterest explained that its new Pinterest Assistant is designed to offer personalized and proactive recommendations, tailored to each user's style, even when they don't have a clear idea of ​​what they're looking for.

The tool introduces the feature of "boards made for you", personalized collections created using AI that display products tailored to the user's tastes.

When interacting with the assistant, users can use voice commands via the microphone icon to describe what they are looking for. The system responds with personalized visual results and audible answers, offering a more dynamic and interactive experience.

Bill Ready, CEO of Pinterest, emphasized that the platform seeks to strengthen its connection with users, especially Generation Z. "The magic of Pinterest lies in the fact that it simply understands you, whether it's finding the perfect outfit or discovering your unique style," he noted.

Unlike other attendees, Pinterest emphasized that its technology is based on an AI visual language model, not a conventional text model.

This expands multimodal search, allowing users to ask open-ended questions and receive personalized recommendations for products available for direct purchase on the platform.

With the launch of Pinterest Assistant, the company seeks to integrate inspiration and shopping within the same digital environment, strengthening its role as a space for visual discovery.

“With Pinterest Assistant, we enhance that magic by leveraging AI to help our users discover and shop as if they were accompanied by the person who knows them best,” the company concluded.

*This content was rewritten with the assistance of artificial intelligence, based on information from EFE, and was reviewed by the journalist and an editor.