LG launches its new Xboom speakers with artificial intelligence in Colombia.

The South Korean brand presented its new line of audio devices in Bogotá, which integrate AI technology to enhance the musical experience, combining power, design, and portability.

LG Electronics introduced its new LG Xboom speaker family in Colombia, a line of audio devices that incorporates artificial intelligence to optimize the sound experience.

The launch took place at an event in Bogotá, where the innovative features of the new products and their ability to adapt to different usage environments were highlighted.

During the presentation, the brand highlighted how its new speakers offer a balance between sound quality, durability, design, and battery life, eliminating the need to sacrifice any of these features.

Singer will.i.am participated in the development, sharing his vision for the role of technology in music and everyday life. These features eliminate the need for manual equalization, adapting to different genres, artists, and environments.

"Before, I had to adjust my device several times a day depending on the type of music. Now, with Xboom, the speaker does it on its own. It adapts to what I hear, without me having to move anything," said Hugo Ma, CEO of LG in Colombia, about the AI ​​​​integration these devices have.

Additionally, the AI ​​Lighting option synchronizes the speaker's lighting system with the music, creating an immersive atmosphere. Three models, multiple experiences. The Xboom line is made up of three models:

It's water, dust, and drop resistant (IP67 certified and military-grade) and offers up to 30 hours of battery life. LG Xboom Grab: Compact model with powerful bass and a versatile design that allows for multiple orientations.

It also has IP67 certification and up to 20 hours of battery life. LG Xboom Stage 301: A larger device designed for parties. Its power covers mid and bass tones with clarity, has a rechargeable battery that lasts up to 11 hours, and can be connected to multiple devices.

The new line will be available in Colombia at the end of May, with prices starting at $449,900 pesos. The Xboom Stage 301 model is now available in chain stores for $1,099,000 pesos. This content was rewritten with the assistance of artificial intelligence, based on information from LG.

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