Billetera Dale! launches 'Names with Streets' to highlight 763,000 neighborhood businesses.

In Colombia, nearly 99.5% of formal businesses are MSMEs, which generate 79% of formal employment and 40% of GDP. Ninety-five percent of them have fewer than 10 employees, reflecting their micro-scale nature.

These figures do not include thousands of informal businesses, such as neighborhood stores, street vendors, or family workshops, and according to Dane, around 57% of employment is informal , reflecting a fragile and fragmented business structure.

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Names with Streets was created to promote the growth and sustainability of informal and micro-businesses. This initiative invites entrepreneurs to adopt as their own visible name the one by which they are already recognized in their neighborhood, thus becoming true leaders within their community.

The heart of the initiative is the Tag Aval, a customizable key that each vendor or shopkeeper can create and then customize with their business name (such as @AguacatesLuchito), thus facilitating the receipt of payments through the Banco de la República's new interoperable instant payment system, Bre-b. Additionally, dale! will assist these businesses in creating a digital identity so they can be found and recommended by their customers.

“Each microbusiness represents the effort of a family and the trust of a community. With Nombres con Calle (Street Names), we want to promote these initiatives, contributing to their growth and positioning, and projecting that strength into the digital and financial world to consolidate their role as leaders in the grassroots economy,” says José Manuel Ayerbe, CEO of dale!

This initiative is the first phase of an ambitious plan through which Dale! promotes trust in digital payments and equitable access to the economy. In a second phase, the proposal will focus on strengthening the bond between shopkeepers and customers, furthering the development of trust and opportunities for financial inclusion.