Paula’s Choice BHA, Staff Favorite, on Prime Sale Until Midnight


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The sun is setting on Amazon Prime Day 2025.
But just because we're inching closer to midnight and regular Amazon price points doesn't mean there aren't still amazing deals to be had before it's all said and done!
You can still get Paula’s Choice Skin Perfecting 2% BHA liquid exfoliant for a wild 25% off right now. This deal won't be here tomorrow, so you'd better hurry up and grab it while you still can.
If your skincare routine doesn’t include a chemical exfoliant, WYED?! Seriously, blackheads, breakouts, and clogged pores don’t stand a chance against the right exfoliator. But not all exfoliants are created equal—physical scrubs can be too harsh, and some formulas just don’t do enough.
Luckily Paula’s Choice Skin Perfecting 2% BHA liquid exfoliant is the internet’s most beloved skincare secret. It's even one E! writer's holy grail product.
"I was skeptical at first—how could one product really transform my skin? But after just one night, I woke up with noticeably smoother, clearer skin. My blackheads? Less visible. My pores? Snatched. This lightweight, leave-on exfoliant uses salicylic acid (BHA) to deeply unclog pores, shed dead skin cells, and reveal a brighter complexion—without irritation," Camila Quimper said.
"This is the only chemical exfoliant that works for my facial keratosis pilaris without irritating my sensitive skin," Quimper said. "I apply it to clean, dry skin every third night and follow up with a thick moisturizer to keep my skin hydrated and balanced."
"One important tip: if you have sensitive skin like me, start slow," she advised. "This exfoliant is strong, so I recommend using it just once or twice a week at first and gradually building up to more frequent use. Overdoing it can lead to irritation, so listen to your skin and find the perfect balance."
This toner is another game-changer for combination and oily skin. It helps minimize pores, control oil, and leave your skin feeling refreshed and balanced.
This moisturizer is the lightweight, fragrance-free sunscreen your oily skin has been craving. With chamomile and vitamin E, it hydrates, protects from UVA and UVB rays, and keeps you glowing all day long.
Transform your skin with a 1% retinol treatment cream that blends peptides, vitamin C, and licorice extract to reduce wrinkles and signs of aging. It’s the ultimate powerhouse for smoother, youthful skin with every application.
Give your skin a glow-up with this 10% azelaic acid booster that brightens and clears with licorice extract and salicylic acid. Oil-free and powerful, it’s the perfect serum for smoother, more radiant skin.
Prime Day typically lasts two days, but this year we’re in luck. They’ve extended the sale to four days, so you can now shop deals from July 8 to July 11.
Where can I find the best 2025 Amazon Prime Day deals?Stay ahead of jaw-dropping sales by regularly checking E! Insider Shop. We've made it easy to shop all the best deals right away by compiling editor-approved Prime Day picks into one convenient place.
When does Prime Day 2025 end?Amazon Prime Day 2025 runs from July 8 to July 11. However, some deals will still be available after that date. Tune in to the E! Insider Shop to find amazing deals even after the sale ends.
How often does Amazon Prime Day happen?Amazon Prime Day only officially happens once a year. However, Amazon also hosts an October Prime Day as well as a Big Spring Sale, so there are tons of opportunities to save.
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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