From the pneumatic chonismo of Kim Kardashian, Rihanna and Lauren Sánchez to the cool volume of Laetitia Casta

We've gone from illustrated vulgarity to tires in just a few weeks. Blame it on the corset , which gets in the way in its quest to lift, tighten, and show off the cleavage in the most vulgar way possible. The garment that took us ages to get rid of (thanks Paul Poiret and Coco Chanel ) is back in fashion: up to 151 looks feature this garment in the Spring/Summer 2025 shows, according to Tagwalk, but there are more romantic and stylish examples than those seen in Venice during Lauren Sánchez and Jeff Bezos's wedding weekend.

Even at the Paris Men's Fashion Week shows, Jacquemus has shown the way forward. Because dressing like a pneumatic chav to show off prosthetics, not natural or gym-worked protuberances, is downright bad taste. Lauren and Kim strolled like this through the streets of Venice, Kylie Jenner too, but I can't quite explain why, on the youngest of the Kardashians, it doesn't look so swollen, ready to explode or fly into the sky.

In his Spring/Summer 2026 collection for Jacquemus, presented a few days ago, Simon Porte shows us that more than pneumatic primness, what we should practice is cool volume, sometimes romantic and other times in a work-inspired tone. This 2025 season, Chloé has made it fashionable—I mean volume, but hippie and volatile. Along with the French brand, there are up to 571 results on this summer's runway, and none of them are very dynamic.

Carolina Herrera and her mermaid design are a good example that debunks Lauren Sánchez's style; the Coperni collection worn by Kylie Jenner is another to follow for Kim, who is lost in snake prints and naughty, porn-movie chiffons.

Ahead of the Jacquemus show in Paris, we saw Laetitia Casta in a look that speaks volumes, much more stylish, cool, and sensual than the one Rihanna wore on the streets of New York. There are plenty of alternatives to headbands, and they're just as comfortable.

In the latest collection by JW Anderson, Loewe gives a clue as to where pneumatics should go, transforming into airy, flowery designs that complement the body without overwhelming.

In Anderson's successful debut at Dior as creative director of men's and women's for the house, we were delighted with a menswear collection that deeply, seriously, and masterfully studies the concept of romance and the interplay of fabrics that do anything but become puffy and excessively exposed.