The Crisis of Authenticity: What AI Influencer Xenia Reveals About a Marketing Paradox

How people react to AI-generated content and interactions with AI in brand communication remains a black box for marketers. Oliver Rosenthal, former Google manager and partner at ANXO Management Consulting, tested this network of relationships with a self-developed AI influencer. His findings challenge fundamental beliefs in marketing.

With the creation of an approximately 29-year-old AI-generated Instagram influencer named "Xenia," created using common Gen AI tools, I wanted to explore the D