Retail Media: Everything automatic: Amazon introduces AI-based video production
Commercial for a fictional camera brand: It only takes a few minutes to create.
Amazon is now making its video generator available in Germany. Advertisers only need a single product image to generate realistic, dynamic videos.
The video generator can be used for Sponsored Brands videos . These typically include a brand logo, a headline, a video, and several products. They appear at the top and within Amazon search results, on product detail pages, and on the homepage. To generate the AI-powered videos, advertisers upload product images, existing product videos, or a product detail page from Amazon.de and click "Generate." They then receive six videos showcasing their products in realistic scenarios. These videos feature multiple scenes with text, smooth transitions, and appropriate background music. If existing video footage is uploaded, the AI automatically filters out the most relevant sections to optimize the ad formats.
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A fictional sports shoe is shown in a photorealistic environment.
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