RTL Zwei marketer: This is the new brand identity of El Cartel

The new logo of El Cartel does not include the bull

El Cartel Media has revamped its brand identity. The bull, the RTL Zwei marketing agency's trademark since its founding, is no longer in use. Instead, the Grünwald-based company is now opting for a purely typographic logo.

The new corporate design deliberately dispenses with a graphic logo; the company name now stands alone. The forward-leaning "El"