Ads Leaderboard: These were the most successful YouTube ads in October

Deodorant with a cherry note? Perhaps a matter of taste, but the short clip for the Axe Fine Fragrance Collection was very well received in the super-short category, securing first place. In second place is a 10-second spot from Vinted, promoting the secondhand platform's new categories, designed to make regular decluttering and reselling even easier. In third place, model and presenter Rebecca Mir – who recently switched from ProSieben to RTL – demonstrates the "like new" effect of clothes washed with Perwoll.

Reciting advertising copy flawlessly isn't as easy as it looks – Vodafone charmingly plays on this in the commercial that won the long-form ad. In it, the two highly influential figures @juliabeautx and @rewinstagram promote affordable Samsung deals at Vodafone, with Rewi repeatedly stumbling over his words. The resulting relatability of the clip seemed to particularly appeal to the YouTube community. The ongoing speculation about whether Julia and Rewi are more than just friends likely also contributed to the ad's success.

The YouTube Ads Leaderboard showcases the most creative brands and their advertising videos each month, categorized into super-short, short, and long formats. The ad ranking is determined by an algorithm that considers factors such as efficient reach (organic and paid), viewer engagement, clicks, watch time, and sentiment (likes vs. dislikes).

Super Short Category (Spots up to 10 seconds)

1. Axe

2. Vinted

3. Perwoll

Short category (spots up to 30 seconds)

1. Deutsche Bahn

2. A glimmer of hope

3. XXXLutz

Long category (spots longer than 30 seconds)

1. Vodafone Germany

2. Kaufland

3. Check24